Mobile Ready to Mobile Friendly Websites
Did you know 80% of customers abandon a mobile site if they have a bad user experience?
- Limelight Networks, Inc. 2011
Does your business have a mobile-friendly site? If not — or if you’re not sure — you’ve come to the right place to get started.
Mobile sites are designed for the small screen, with the needs of mobile users in mind. A mobile-friendly site can help your business connect with customers and increase sales, but a bad mobile experience can drive your customers to your competition. - Compuware, “What Users Want from Mobile,” 2011
Let's explain some of the ways a website can be planned to to include a Mobile Friendly version and how it should operate and be presented.
Keep It Quick |
Make It Easy To Buy |
Simplify Navigation |
Make It Accessible |
Mobile users are often short on time, squeezing in online tasks as they go about their day. To help them, design your site to load fast and make copy easy to read.
|
No matter what your site’s objective is, your customers need to be able to do it with a virtual keyboard and no mouse. Make it easy to buy something or contact you!
|
No one likes to be confused. Clear navigation and, on large or complex sites, search functionality, will help your customers easily find what they need.
|
Ideally, your mobile site should work across all mobile devices and all handset orientations.
|
Listen, Learn, & Iterate |
Use Mobile Site Redirects |
Make It Local |
Make It Thumb Friendly |
Good mobile sites are user-centric, which means they’re built with input from your audience. Ask your desktop site users what they want in a mobile website and make testing and optimisation an ongoing process.
|
A mobile site redirect is code that can automatically tell if visitors are using a mobile device and send them to the mobile-friendly version of your site. Have your site developer implement this redirect code so your customers get the best version of your site for their needs.
|
Consumers look for local info on their phones all the time—from locating the nearest gas station to finding an open pizza place. Include functionality that helps people find and get to you.
|
People use their fingers to operate mobile devices – especially their thumbs. Design your site so even large hands can easily interact with it.
|
It is estimated that by 2013 there will be 1.7 BILLION mobile Internet users who will not own laptop or desktop computer. These users will be functioning on pads, cellular phones, and other mobile enabled devices. Don't miss out on this growing market!
Contact us today for a free analysis of what it would involve for Eclipse Web Management to design a mobile friendly version of your website!